My Response to the Focus Group

Focus Group Response:

The Q&A within the focus group was very useful because it gave me a clearer idea of what people my age want and expect out of a magazine. It also gave me some more ideas of the content I should be putting in my music magazine as well as reinforcing some of my existing ideas, such as the price of my magazine being £2.00. The fact my focus group was made up of fellow students who are of a similar age to me, is also very useful because my magazine is actually going to be targeted at students from the age of 16 so I know direct examples for what my target market want/like.

Pretty much all of the responses to my questions were what I would have expected from my focus group.  I had an idea of what my answers would have been to each question in my head and they did prove to be similar to the actual answers I received. The only thing I didn't really expect was that they prefer physical magazines to digital ones, and they buy them at shops rather than downloading them because I thought most students would find it easier to use technology and have them on their phones to access whenever they please. However, I do agree with this response because I do prefer a physical magazine too as you can share it with others or reuse it, etc.  

From the responses I now know that students prefer to purchase quite cheap, weekly magazines from local shops or supermarkets. When they purchase these magazines, they tend to share it with family members or anyone who comes round to their house and takes an interest in it. I also know that there are certain bands/artists who I should mention in the magazine from the Indie Rock genre, such as Kings of Leon and Death Cab for Cutie, as they are well known in the genre and will attract people’s interest. The features I should include need to be directly about famous bands/artists, their music and their life, as this is intriguing for their fans who might read the magazine.

The responses didn't change any of my initial ideas but they helped influence me to extend and reinforce them, as well as giving me fresh ideas too.